Redefining luxury jewelry
True luxuries are born from an emotional attachment and attention to every detail.
Belle Mer redefines the idea of custom luxury jewelry. Our unique business model brings you meticulously designed, heirloom quality jewelry, made with the finest metals and stones, all without the extremely high margins of traditional luxury jewelry brands.
We do this by passing on all of the material and manufacturing cost to you with zero markup. Additionally, our brand operates virtually to further reduce needless environmental and economic costs associated with physical locations.
We only charge a single service fee on top of your jewelry pieces, to bring you true, master crafted pieces that are incredibly accessible.
Featured: Hoop earring set done with Belle Mer's signature Diamond flush set texture - 18k White Gold.
How it works - Why Choose Belle Mer?
Reducing Your Cost
We pass on the cost of ALL materials and labor for making each piece to you, without any markup. The industry standard is a minimum 2-3x markup.
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This means true cost transparency and incredibly accessible custom jewelry.
Our Fee
Belle Mer is fundamentally different than other custom jewelry producers. We only charge a single fee for each piece that covers our service, design and quality control.
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This fee is 50% of anything $2000 and under or a flat $1000 for anything over $2000.
Your Creation
Meticulous attention to every detail, timeless design and radical pricing means we deliver true, heirloom quality luxuries at unbeatable prices.
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Our creations can be compared to any of the finest luxury brands in the world.
Made in the USA
Belle Mer partners with the best bench jewelers, casters and setters in the United States to create the highest quality jewelry imaginable.
Because of our strict quality control and exceptional standards, we produce and oversee the creation of your piece from start to finish.
No design is too simple or complicated for our team, and we can source diamonds and colored stones of any type and quality.
Our focus is entirely on custom jewelry. Each piece is an entirely unique treasure and may never be made again.
Featured: Wedding set in solid 18k Black Gold - Grey Spinel solitaire with matching bead & bright Grey Spinel band.
Example projects
Belle Mer Texture Hoops
Gold: 18k Rose, 5.4g x 2
Diamonds: DEF VS+, 0.5ct x 2
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Production Cost: $2136
Our Fee: $1000
Your Total: $3136
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Compare: Pomellato Iconica Earrings - $15,500
Rubellite Tourmaline Necklace
Gold (pendant): 18k Yellow, 6.2g
Gold (chain): 18k Yellow, 6.8g
Stone: Neon magenta, 3.85ct
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Production Cost: $1834
Our Fee: $917
Your Total: $2751
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Compare: Mark Henry Shield Fantasy Cut Rubellite Tourmaline Pendant - $11,500
Belle Mer Texture Studs
Gold: 18k White, 6.8g x 2
Diamonds: DEF VS+, 0.25ct x 2
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Production Cost: $1252
Our Fee: $626
Your Total: $1878
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Compare: Tiffany Bean® design Earrings - $6200
Mission Driven
Your purchases also go towards a meaningful cause.
Ocean Conservation
Belle Mer is French for "beautiful sea" and our mission-driven brand was founded with ocean conservation in mind from day one. A portion of our profit goes toward ocean conservation efforts around the world. Follow our newsletter for updates around our efforts that are made possible because of you!
Testimonials
Belle Mer is the only jeweler I will ever use. I have gone into physical stores and compared my pieces to brands like Cartier, Bvlgari etc...honestly way better!
Insanely satisfied. I took a chance with Nicole and her team and cannot believe the quality to price ratio.
Ask about their Tanzanite, absolutely the best
A few of our gemstones currently in stock
Tanzanite
Clarity: Loupe clean
Color: Deep Royal Blue
Cut: Trillion
Size: 8.4ct
Umbalite Garnet
Clarity: Loupe clean
Color: Magenta/Red/Blue/Gold
Cut: Oval
Size: 10.2ct
Afghan Tourmaline
Clarity: Loupe clean
Color: Blue-Green
Cut: Radiant Concave
Size: 3.7ct